Location:Home » AQUATIC BOOKS » E-business » The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Publication Date:May 18, 2007 Availability:Usually dispatched within 1-2 business days Shipping:International shipping available Condition:Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Complete online marketing resourceApril 24, 2008 One might wonder how long a book having to do with online advertising strategy will last, considering the rapid pace of change in technology and online rules, but Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes. They take online advertising in the direction of other sophisticated mass media advertising, including targeting specific markets precisely, and using multiple channels and other audience-oriented tactics. With this book's information and abundant real-life examples, marketing and brand managers can create winning plays. getAbstract thinks they will want this valuable tool on their desks so they can build their brands online and do it right.
