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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation | 
 enlarge | Authors: Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
Publisher: John Wiley & Sons
Category: Book
List Price: £19.99
Buy New: £11.53
You Save: £8.46 (42%)
New (28) Used (5) from £11.53
Avg. Customer Rating:  1 reviews
Sales Rank: 120712
Media: Hardcover
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.3
ISBN: 0470051051
Dewey Decimal Number: 659.144
EAN: 9780470051054
ASIN: 0470051051
Publication Date: May 18, 2007
Availability: Usually dispatched within 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
Complete online marketing resource April 24, 2008
One might wonder how long a book having to do with online advertising strategy will last, considering the rapid pace of change in technology and online rules, but Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci focus on strategies that are not particularly vulnerable to time or tech changes. They take online advertising in the direction of other sophisticated mass media advertising, including targeting specific markets precisely, and using multiple channels and other audience-oriented tactics. With this book's information and abundant real-life examples, marketing and brand managers can create winning plays. getAbstract thinks they will want this valuable tool on their desks so they can build their brands online and do it right.
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