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Market Segmentation: How to do it, how to profit from it

Market Segmentation: How to do it, how to profit from it

zoom enlarge 		Authors: Malcolm Mcdonald, Ian Dunbar
Publisher: Butterworth-Heinemann
Category: Book

List Price: £29.99
Buy New: £21.99
You Save: £8.00 (27%)



New (27) Used (5) from £17.64

Sales Rank: 238298

Media: Paperback
Edition: New edition
Number Of Items: 1
Pages: 512
Shipping Weight (lbs): 2
Dimensions (in): 9.6 x 7.3 x 1.2

ISBN: 0750659815
Dewey Decimal Number: 658.802
EAN: 9780750659819
ASIN: 0750659815

Publication Date: September 18, 2004
Availability: Usually dispatched within 1-2 business days
Also Available In:

  • Hardcover - Market Segmentation: A Step-by-Step Approach to Creating Profitable Market Segments
  • Hardcover - Market Segmentation: How to Do it - How to Profit from it (Macmillan business)
Similar Items:

  • Marketing Plans: How to Prepare Them, How to Use Them
  • Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
  • Marketing Metrics: 50+ Metrics Every Executive Should Master
  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
  • Competitive Strategy: Techniques for Analyzing Industries and Competitors
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